Pater Noster Row.
July 17. 1844.
I can not recommend you to send copies of your work on sale to the booksellers.<1> We have sent it round by a clerk to all the London dealers and it will be down in the country by our travellers. I have myself been disapointed [sic] in not seeing it more generally in the shop window and have called on one or two in the Strand requesting them to take copies, but without success. I have seen it at Ackerman [sic] in the Strand.<2> The best suggestion I can give is that you should issue a Specimen of the work containing in the cover one plate, & one or two pages of text with a prospectus, the word Specimen should be printed on the cover and on the plate for security. These specimens might be sent to Brighton, Liverpool & all the principal towns. Mr Hastings who I mentioned as an assistant is well acquainted with all the details of such matters having been our advertising clerk, he is also not ignorant of your process being I understand well acquainted with M. Claudet. <3> –
I am, Dear Sir Yours faithfully
Fox Talbot Esq
1. WHFT, The Pencil of Nature (London: Longman, Brown, Green, & Longmans - No. 1 was published in June 1844.
2. Ackermann & Co, 96 Strand, London, stationer and colour maker.
3. Antoine Françoise Jean Claudet (1797–1867), London; French-born scientist, merchant & photographer, resident in London.